Media Market
While doing some research, I was able to find an article that showed the 9 ways to get to know the German Media Market. As many of us know, Social Media has come a long way's since it had first began. Today it is the leading news platform as well as a worldwide conference that curates and shares some of the best ideas and insight. It has also take a huge impact on business, society, and even cultures.
Germany is one of the leading country's in the European Union with a population of over 80 million citizens. They are also ranked the highest GDP in the EU as well as being the fourth highest GDP in the world. Now for those of you that have not heard of "Hamburg", it is one of the world wide social media week locations which is also the second largest city in Germany. This is what they like to call Germany's media capital as you will find some of the largest media organisations at this location.
If you were one to have a hard time understanding the German media market, this is a great place for you to start finding out some of the information. As I found it very helpful that there hubs are live streamed and archived, as well as in English.
I have listed the steps below that this article had suggested to understand German Media Market.
1. Read Jeff Jarvis
2. Get a XING account
3. Join the Digital Media Women
4. Read the Local, Deutsche Welle, and Spiegel International
5. Learn German
6. Get stats from Bitkom
7. Read mobile - zeitgeist.de
8. Read Vocer.de
9. Read Meedia.de
As you will notice, the article will go more in depth about each of these steps, but this is just a start to understand more about the market.
The great thing about Social Media is that is has become such a great success, even internationally. Programs such as Facebook, Twitter, Google +, and even more have made such a impact on small to large business around the globe. As many different counties have access to this type of media a lot of them will use a different platforms on how they use it. In Germany itself more than 75 percent of people over the age of 14 use the internet in some way.
Overall Social Media has come a long ways, and has done great things. It has opened more doors to the future as well as given people opportunities to do more. Below are some of the links that I have found some of this information on and also give more in-depth detail about the Social Media Market.
Sources:
http://businessculture.org/western-europe/business-culture-in-germany/social-media-guide-for-germany/
https://www.socialfresh.com/international-social-media/
https://socialmediaweek.org/blog/2014/12/9-ways-get-know-german-media-market/
I have been listening to Jeff for years now. https://en.wikipedia.org/wiki/Jeff_Jarvis He has been a tech speaker on podcasts for a long time. Including the TWIT network. He has a business podcast there as well if i remember correctly
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ReplyDeleteThis is very beneficial information. Anyone looking to invest in a foreign country should be aware of the different media markets that are commonly utilized by a country. By knowing what types of media the country uses, the business could better advertise and select its target market. The media is also a great way to learn about what is culturally acceptable and what big events are taking place in the country. - Lorreen McCabe
ReplyDeleteone thing to keep in mind with media is that it must be set up properly. in order to hit a wider market, there should be options for translation so that you are able to be adaptable to the foreign markets that cannot read German. this allows the country to hit on tourism sector and get the message out to people who might be visiting the area. In any case of traveling, its important to learn some of the language. as the original poster noted that one of the sites that they found was a "learn German" site. its my belief that you should have some knowledge of the language of a country that you are visiting to make the experience a little easier. when I went to Europe, the only thing I really knew was "water closet" which proved beneficial after drinking lots of water. I only wish I spent more time learning the local languages and then the media that was presented to me would have made more sense then just trying to interpret it based on pictures.
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